What’s up, basketball trainers? It’s been a while since our last half-time break episode here at Basketball to Business podcast. So, let’s go straight to business, shall we?
For today’s episode, we’ll be joined by Coach Justin Furtado. He is the founder of BTG (Beyond The Game), a basketball coaching business.
In our conversation, Coach Justin shares his journey from a small town in Northern California to launching BTG (Beyond The Game), his basketball coaching business. He opens up about the challenges of transitioning to a big city and turning his passion into a sustainable enterprise.
Moreover, Coach Justin dives into key aspects of his business, including pricing strategies, marketing breakthroughs through email campaigns and social media ads, and tackling seasonality in the industry. He also highlights the importance of community engagement, trust-building, and networking, as well as his vision for global expansion through camps and clinics.
00:30 A little background about Coach Justin 01:55 How It All Started: From High School JV Team to launching BTG (Beyond The Game) 07:45 Building relationships is key to securing gym space for training.
13:10 Budgeting and financial strategies are crucial for sustaining a business.
16:54 Coaches spill some resources that could be of help you and your training business.
19:26 Find out Coach Justin’s ultimate goal for BTG – global camps and clinics for athletes and coaches.
22:34 Camps generate the most revenue compared to other services offered by BTG.
26:52 HI Testimonial
27:50 Hear Coach Justin’s biggest breakthrough as he runs BTG 28:56 FB Ads, Email Marketing and Google My Business can helps your conversion rates.
35:45 What makes an ad effective is touching the pain point on kids
38:50 Understanding seasonality helps in financial planning for your business.
41:18 Trainers learning from trainers – how fun is that!
47:15 Word of advice from Coach Justin: Constant improvement and building connections are essential to business development.
This episode surely offers valuable insights for anyone navigating the world of basketball training and business.
Thank you for tuning in to this episode of Basketball to Business. Stay connected for more conversations with basketball enthusiasts who share valuable tips and strategies to help you turn your basketball passion into a thriving business. Catch you in the next episode!
