What’s up, basketball trainers?
I’ve been reflecting on the recent AAU tournament pricing issues. I noticed a tournament only offering day passes at $32.12, which sparked my curiosity about pricing elasticity in our industry. As basketball trainers or business owners, we have the flexibility to adjust our prices and gauge market demand. This pricing issue is particularly relevant now, considering my recent podcast discussing fairness and truth in these matters. Whether you’re a parent or a tournament director, I hope you can see my effort to empathize with both sides and recognize that AAU offers benefits beyond just the basketball experience.
From a business perspective, I understand the challenges of running AAU tournaments and the tough decisions regarding pricing. The rising costs and the need to balance profits with customer satisfaction are significant hurdles. Prices for AAU tournaments have indeed increased significantly compared to when I played, and this has sparked debates about fairness and potential price gouging. While it’s not illegal, the economic pressures on both sides are evident.
As business owners, we must navigate this delicate balance and test our pricing strategies to find a sustainable model without alienating our customers. This exploration into pricing elasticity, understanding customer behavior, and making informed decisions will be crucial for our ongoing success in this competitive landscape.
Feel free to share your thoughts on today’s episode on my IG account and I’ll make sure to exchange ideas with you! Have a great week y’all!
