What’s up, basketball trainers?
I recently recorded one of my quickest podcasts ever, where I shared some thoughts on organic social media and how it intertwines with paid advertising. Lately, I’ve been reflecting on the importance of balancing day trading attention and leveraging platforms like Google My Business, Instagram, and Facebook. I’m learning that quality content tailored to each platform’s audience—like parents on Facebook and athletes on Instagram—can effectively drive sales.
Additionally, I’m considering how to maximize the long-term benefits of platforms like YouTube, where content has an enduring impact compared to the fast-paced feeds of Instagram and Facebook. Our strategy involves prospecting through social media posts, using high-performing posts for Facebook ads to get the best return on investment.
Inspired by advice from Coach P and others, I see the value in creating and curating engaging content for our specific audience. This approach, though requiring more time and resources, is proving to be a valuable prelude to running paid ads.
Ultimately, our success hinges on our ability to create compelling content, acknowledging that curating ideas from others can enrich our offerings and better serve our audience. And organic content, especially during busy seasons, is key to building a repertoire of successful videos that can enhance our advertising efforts.
I hope this podcast has provided you some insights today. More podcast episodes for you guys soon. Have a good weekend everybody!
