What’s up, basketball trainers?
Summertime is a busy period for us trainers, and unlike last summer, I’m aiming to work fewer hours while making more money. I believe it’s crucial to give 100% to our trainees, even if we want to reduce our workload. Scarcity and urgency are still effective strategies in our business, and although we see some drop-offs due to travel and other sports, there’s also an influx of new customers.
Right now, we’re focusing on reducing expenses while maintaining the same number of clients. I’m revisiting the book “Gym Launch” and applying principles like offering fewer sessions, slightly increasing prices, billing on a 28-day cycle, and changing the teacher-to-athlete ratio.
Additionally, I’m looking at where we can cut 20% of our expenses without losing customers, which has been a fascinating exercise. Facebook ads didn’t perform well in May, so we’re pausing them for June, but Google My Business has been incredibly helpful. I’m also excited to apply strategies from Gary V’s new book and get more advice on social media content from Coach P. We’re using YouTube more to boost our search engine ranking, which is already number one in our area.
The summer season is a peak time for many of us, so it’s crucial to maximize our availability. We recently had a mix of trainees coming and going, and we’re tracking their behavior closely to use that data for future decisions.
Last week was hectic with a Nike camp, so I took some time to analyze numbers and make informed decisions. I’ll keep you posted on our progress, and I hope these insights are helpful for you.
Y’all have a great day!
