What’s up, basketball trainers? Hope y’all had a meaningful Memorial Day weekend!
As I get ready to assist with this Nike camp, I wanted to share some thoughts from a recent Instagram conversation with a basketball trainer about what it takes to be successful in basketball training. The answer is quite subjective; it depends on one’s definition of success. For some trainers, success means having the flexibility to train a few times a week while keeping most of the profits. Others might own their facilities, managing hefty monthly fees, and love the challenge of a larger operation. Some trainers focus solely on online training and do quite well.
Personally, as the owner-operator of Hoops University, I am now more focused on recruiting teammates to help with training sessions rather than trainees or gym space. It’s a grind and a hustle, but success varies for everyone based on their business model and goals.
What I’ve learned is that figuring out your business model is crucial. Some trainers integrate training into a team model, while others maintain separate training and team structures. I’ll be discussing the pros and cons of these models with another trainer soon, possibly dedicating a full podcast episode to it.
Right now, the focus might be on different aspects like prospecting for trainees, finding trainers, or managing Facebook ads. With June’s busy season upon us, balancing operational capacity with demand is key. There will always be churn, especially with athletes sticking to AAU teams, but it’s all part of the exciting and busy journey of basketball training.
Thanks for listening, and I’m off to the camp!
